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Copywriters aren’t just for advertising companies. Copywriters fills websites, brochures, proposals and in-house communications with appropriate banter. They say what you want to say, but say it better than you can. Really.
How is that possible? That’s where my background in journalism comes in handy. A journalist’s job is to tell stories about which their readers have little to no knowledge. Journalists take crash courses on the subjects they’re assigned by doing research and conducting interviews with credible sources. And, since they’re on deadlines, they do that very quickly. Voila! Instant expert.